UX research and design, creation of all UX documentation (journey maps, wireframes, prototypes, annotated specs), testing, prototyping, and development overview.
Design an iOS/Android app that can scan and authenticate AbbVie medicines like Humira, and ensure there are no counterfeit versions delivered to doctors or patients. There were no authentication apps that could provide 100% authentication in 2015. AbbVie’s goal was to be the first pharmaceutical company to create such app, and lead the industry in fighting counterfeit drugs and their consequences.
Discovery and Ideation: met with AbbVie management to understand the lifecycle of how medicines are packaged, transported and delivered. Ran ideation sessions with employees that are part of the product lifecycle to understand what their daily activities look like, and identify current pain points.
Iteration: created journey maps, wireframes, and prototypes to test and validate initial app design, and content. Identified new content and categories to make the app more robust. High-res designs in Sketch and Zeplin.io for final app.
Delivery: the first app of its kind, able to authenticate with 100% accuracy any AbbVie medicine, no matter where it is in the product lifecycle, and deliver peace of mind and safety for both AbbVie customers and medical industry partners.
A gem of a designer with the level of professionalism needed to succeed in business. As a designer she is passionate, inspired and skilled. As a business person she is effective and efficient. Ginett always exceeds expectations and meets all deadlines. She makes good decisions while remaining poised in any situation. Ginett is one of the best!
Ginett is calm and collected under pressure. Always. I have no idea how she does it. Part of working on websites, digital sweepstakes, and motion graphics is the ability to manage multiple stakeholders who are often at odds with each other. Ginett can be counted on to deliver her portion of the project and keep the entire project running smoothly.
I worked with Ginett while Dickinson Associates was in the process of rebranding Carson Realty Group. Ginett was responsible for all the media and collateral implementation... A department of one, her dedication and drive helped to make the total brand experience a pleasure. Her attention to detail would make her a great attribute to any team.