UX research and design, creation of all UX documentation (journey maps, wireframes, prototypes, annotated specs), prototyping, development overview.
Design an app for John Deere customers, which will allow them to manage and control their equipment by using their iPhone or iPad. Giving people the power to control and manage their farming equipment from anywhere, anytime.
Discovery and Ideation: met with John Deere designers to understand the brand. Discussed app vision with Deere management to understand the goal of the app. Ran brainstorming and ideation sessions to identify and tackle pain points in the existing equipment-maintenance process and experience.
Iteration: created journey maps, wireframes, and prototypes to test and validate initial content and hierarchy structure. High-res designs in Sketch and Zeplin.io.
Delivery: a robust app that delivers an easy and intuitive UI for all John Deere customers, delivering the ideal experience and tools to control your equipment from anywhere.
You can see the final version of the app on iTunes.
A gem of a designer with the level of professionalism needed to succeed in business. As a designer she is passionate, inspired and skilled. As a business person she is effective and efficient. Ginett always exceeds expectations and meets all deadlines. She makes good decisions while remaining poised in any situation. Ginett is one of the best!
Ginett is calm and collected under pressure. Always. I have no idea how she does it. Part of working on websites, digital sweepstakes, and motion graphics is the ability to manage multiple stakeholders who are often at odds with each other. Ginett can be counted on to deliver her portion of the project and keep the entire project running smoothly.
I worked with Ginett while Dickinson Associates was in the process of rebranding Carson Realty Group. Ginett was responsible for all the media and collateral implementation... A department of one, her dedication and drive helped to make the total brand experience a pleasure. Her attention to detail would make her a great attribute to any team.