UX and concept design for Apple Watch app, as well as design and development of promotional microsite.
Hyatt was an existing partner of Slalom. Slalom had developed an iPhone app for them, and was looking for ways to provide additional support for the app and cement the partnership. The Apple Watch 2 was slated to come out in a few months, so I decided an Apple Watch concept design would be a great way to enhance the existing mobile experience.
Research and Design: researched the existing iOS app, usability and user feedback. Discovered main functionality and ways to use the watch as an extension of those main functions, like valet, parking, and amenities map. Following iOS Apple Watch Design Standards, I created a prototype using the Apple Watch as a template to show how it would work with the iPhone version and ways to enhance the experience.
Delivery: a full InVision Apple Watch prototype which allowed the user to open their hotel door, ask for valet, and discover activities within the hotel and surrounding areas only using the watch. This made the existing iPhone app stronger and more robust, and gave users a new way to navigate the hotels and experience the app.
A gem of a designer with the level of professionalism needed to succeed in business. As a designer she is passionate, inspired and skilled. As a business person she is effective and efficient. Ginett always exceeds expectations and meets all deadlines. She makes good decisions while remaining poised in any situation. Ginett is one of the best!
Ginett is calm and collected under pressure. Always. I have no idea how she does it. Part of working on websites, digital sweepstakes, and motion graphics is the ability to manage multiple stakeholders who are often at odds with each other. Ginett can be counted on to deliver her portion of the project and keep the entire project running smoothly.
I worked with Ginett while Dickinson Associates was in the process of rebranding Carson Realty Group. Ginett was responsible for all the media and collateral implementation... A department of one, her dedication and drive helped to make the total brand experience a pleasure. Her attention to detail would make her a great attribute to any team.