UX strategy and design, responsive web design, art direction and implementation management.
Tribune, the nation's largest publishing company, was in the process of rebranding and re-designing their digital assets like newspaper sites and mobile apps. As an umbrella company with over 42 newspapers and 23 broadcast networks, there was no shortage of content, history and promotional products being created and archived. Tribune wanted to create an e-commerce platform that could work for all newspaper sites and partner brands to sell locally-branded products. They wanted it to be responsive, fluid, and clean enough were any brand could create and maintain their own version easily and quickly.
Design and Strategy: using Magento CE as the e-commerce platform, I designed a responsive template that could be rebranded for each market. I created a style guide which was shared with all markets and content managers letting them know what the look and feel of the site should be. I trained over 25 content managers on Magento CE, how to upload, update and manage the content of their site.
Delivery: a fully responsive e-commerce website strategy and template used by Tribune newspapers like LA Times, Chicago Tribune, Baltimore Sun, Orlando Sentinel, Sun Sentinel, among others. The same design, structure and content hierarchy I implemented in 2014 is still in place today.
A gem of a designer with the level of professionalism needed to succeed in business. As a designer she is passionate, inspired and skilled. As a business person she is effective and efficient. Ginett always exceeds expectations and meets all deadlines. She makes good decisions while remaining poised in any situation. Ginett is one of the best!
Ginett is calm and collected under pressure. Always. I have no idea how she does it. Part of working on websites, digital sweepstakes, and motion graphics is the ability to manage multiple stakeholders who are often at odds with each other. Ginett can be counted on to deliver her portion of the project and keep the entire project running smoothly.
I worked with Ginett while Dickinson Associates was in the process of rebranding Carson Realty Group. Ginett was responsible for all the media and collateral implementation... A department of one, her dedication and drive helped to make the total brand experience a pleasure. Her attention to detail would make her a great attribute to any team.