Art direction, UX, illustration, print and online advertising, branding and motion graphics.
Tribune created an awesome trivia app as a fun way to share history, fun facts and secrets about Chicago. Once the app launched, there was little engagement from users, so they needed a way to promote the app in a more captive way, as well as find new ways to reward and retain users. The second goal was to use the app and campaign to increase digital subscriptions for the newspaper.
Design and Strategy: the campaign needed to be multi-platform, using all of Tribune’s print and advertisement assets. This included creating ads on CTA buses and trains, animated ads for TV and online, and a weekly leaderboard print ad on the newspaper, which had a companion website. I also designed billboards which were placed around the city. The goal of the leaderboard ad in the newspaper was to follow the usual gaming experience, which includes being able to see your tag on a leaderboard if you are among the top players of a game. This idea of a mobile app working with print assets was used to try and create a seamless print to digital experience.
Delivery: a multi-platform campaign which generated an average of five hundred new app downloads and unique weekly users, as well as generating an increase in digital newspaper subscriptions.
A gem of a designer with the level of professionalism needed to succeed in business. As a designer she is passionate, inspired and skilled. As a business person she is effective and efficient. Ginett always exceeds expectations and meets all deadlines. She makes good decisions while remaining poised in any situation. Ginett is one of the best!
Ginett is calm and collected under pressure. Always. I have no idea how she does it. Part of working on websites, digital sweepstakes, and motion graphics is the ability to manage multiple stakeholders who are often at odds with each other. Ginett can be counted on to deliver her portion of the project and keep the entire project running smoothly.
I worked with Ginett while Dickinson Associates was in the process of rebranding Carson Realty Group. Ginett was responsible for all the media and collateral implementation... A department of one, her dedication and drive helped to make the total brand experience a pleasure. Her attention to detail would make her a great attribute to any team.